The first step in taking advantage of mobile devices is to think
about every possible place where your business has a chance to interact
with potential customers.
For example mobile marketing. :
- Viewing an ad
- Browsing the web
- Walking into your store
- Visiting your office
- Meeting you at a networking event
- Talking to a friend
Once you have a list of places where you typically interact with
prospects and customers, compare your list with the following five
mobile interactions to see which of them can help you to win a sale at
the point of interaction or shortly thereafter.
1. Price Comparisons
One of the ways people are using smartphones is to compare prices at the point-of-sale to make sure they are getting the best deal. Instead of giving people free rein to compare prices on their own terms, you could offer a mobile site or digital brochure that compares your products to the competition you select for comparison. Ask people to scan a barcode, text-in, or visit selected mobile sites to compare prices and online reviews. One note, when you offer your own comparisons, make sure the comparisons you offer are true and accurate.
One of the ways people are using smartphones is to compare prices at the point-of-sale to make sure they are getting the best deal. Instead of giving people free rein to compare prices on their own terms, you could offer a mobile site or digital brochure that compares your products to the competition you select for comparison. Ask people to scan a barcode, text-in, or visit selected mobile sites to compare prices and online reviews. One note, when you offer your own comparisons, make sure the comparisons you offer are true and accurate.
2. Mobile Discounts
Sometimes getting people to make a buying decision is as simple as offering a little extra value in return for acting immediately. Instead of promoting a coupon or discount offer to the masses, you can make your customers feel special by asking them to request an exclusive discount at the point-of-sale via a mobile device. For example, you can use a mobile text-messaging platform to enable mobile text coupons and then ask customers to text the words "your company coupon" to your short phone number (known as a shortcode). When they text-in, the system responds instantly with a coupon or discount offer just for them.
Sometimes getting people to make a buying decision is as simple as offering a little extra value in return for acting immediately. Instead of promoting a coupon or discount offer to the masses, you can make your customers feel special by asking them to request an exclusive discount at the point-of-sale via a mobile device. For example, you can use a mobile text-messaging platform to enable mobile text coupons and then ask customers to text the words "your company coupon" to your short phone number (known as a shortcode). When they text-in, the system responds instantly with a coupon or discount offer just for them.
3. Mobile Commerce
If someone is ready to buy at the point of interaction, you can win a sale by suggesting an immediate mobile purchase and payment. You can point people to a mobile website for a web-Some people who encounter your advertising, website or in-store products are ready to buy right away and aren’t necessarily expecting a convenient way to make an immediate purchase. You can offer a speedy customer experience and strike while the iron is hot, so to speak, by pointing people to a mobile website for a fast web-based purchase, or by swiping a customer’s credit card from anywhere using your own mobile device and a mobile payment service such as Intuit's GoPayment solution.
If someone is ready to buy at the point of interaction, you can win a sale by suggesting an immediate mobile purchase and payment. You can point people to a mobile website for a web-Some people who encounter your advertising, website or in-store products are ready to buy right away and aren’t necessarily expecting a convenient way to make an immediate purchase. You can offer a speedy customer experience and strike while the iron is hot, so to speak, by pointing people to a mobile website for a fast web-based purchase, or by swiping a customer’s credit card from anywhere using your own mobile device and a mobile payment service such as Intuit's GoPayment solution.
4. Snap and Share
Even when your products or services aren't the right fit for your prospects and customers, they probably know other people who would like what you offer. Ask people to use their mobile devices take a picture of your product or advertisement and share it with friends who may be interested. Offer to extend any discounts or special offers to the friend or colleague so the person referring you the business has something to offer their friend.
Even when your products or services aren't the right fit for your prospects and customers, they probably know other people who would like what you offer. Ask people to use their mobile devices take a picture of your product or advertisement and share it with friends who may be interested. Offer to extend any discounts or special offers to the friend or colleague so the person referring you the business has something to offer their friend.
