Marketing Or MLM Which One is Better?

If you have been online and active on Facebook or Twitter. For a fair amount of time. You will have no doubt seen ads for various work from home business opportunities.

Most of these business opportunities. Fall under  MLM (Multi Level Marketing)  or Affiliate Marketing.

There are still a lot of mis-informed people. Who think,  they are one and the same thing.  If this includes you. Then I’m here to say that you are WRONG!

My way of describing the difference between the two. In layman’s terms is.

MLM is all about the  people. Whereas. Affiliate Marketing is all about the product.

Facebook and Twitter are prime targets for most MLM.  If you study their profiles on those websites. You will usually find that they have.  Loads of followers. Probably a link somewhere.  To a slick sales presentation video. And last but not least. Never ending self promotion messages.  In their Twitter Timeline.

Multi Level Marketers, use these tactics. To try and convince you to sign up to their so called free business proposal.

But after closer inspection. You will soon discover that you must pay a basic introductory Fee. To stand a chance of making any real money. Now the key point to remember about this introductory Fee.  And what makes MLM different from Affiliate Marketing is.

How much they charge you for joining. From personal experience.  I can tell you that it can cost anything from a few dollars. To a couple of thousand dollars.

Most people who have crashed and burned. In MLM. Will be quick to tell you that the only ones making it big.  Are the guys who started it. They would also say. That for the most part.  Multi Level Marketing is a flawed model.

Because...!

You as the opportunity seeker.  Are essentially the only person buying the product.  And you as the dreaming entrepreneur. Will be left holding the baby. When it comes to marketing the product.That is why there is such an emphasis on recruiting people to go under you. Think about it,  all the hype and all the sales pitch talk is about. You making money from recruiting more representatives.Little or no talk is invested on the product, mainly because the product is usually of poor quality, or readily available via other marketing channels. Also, because of the way the compensation plan is set up with all the bonuses and what not. And the price for the product being so ridiculously high.  There is little chance, that anybody will ever buy it from you.

Let’s Talk  Affiliate Marketing

I will start of by saying that.  All of the tactics used by MLM on Twitter and Facebook.  Are also used in Affiliate Marketing. However. There are 2 big differences. That you should be aware of.

1) Most Affiliate Marketing Programs are FREE to join.

2) Affiliate Marketing has a far greater range of product choice.

Let me just state for the record. That nothing in Online marketing is ever truly free. And most Affiliate Programs do advertise an optional upgrade offer.

People who have tried and failed in Affiliate Marketing. Will tell you that. It is a flimsy business with a revolving door of “hot programs” that come and go on a monthly basis.

They will also say that it has very little infrastructure. No customer support. and it is run by  yuppies. Who stroll around all day long in their bathrobes.

Another disadvantage of AM is that it has a far steeper learning curve. When compared to Multi Level Marketing.

Some of the basic skills you need to learn include. Email Marketing, Video Marketing, Blogging, and how to use wordpress.

In theory, you should be able to make money easier in AM. Because of the wider product range available. But in practice it very rarely works out that way.

A common complaint from people involved in Affiliate Marketing is. Suffering from the dreaded Information overload.

This occurs when you sign up to a few  news-letters from Affiliate Marketers. And they send you emails. Telling you that everything  you have learned so far. About making money online is wrong.

They then proceed to try and sell you the latest product. Promising to make you thousands of dollars in a few months or less.